Money Left on Table

Stop Losing Commissions: The Hidden Cost of Slow Follow-up

Posted on January 6, 2026

Have you ever calculated exactly how much money sits in your "dead leads" folder? We built a calculator just for this purpose, and the results are often shocking. Most agents are leaving tends of thousands of dollars on the table every single year.


The Mathematics of Loss

If you generate 50 leads a month and convert 1% due to slow follow-up, you close 0.5 deals. But if instant follow-up can bump that conversion to 3.9% (the industry standard for < 1 min response), you are now closing nearly 2 deals a month.


At an average commission of $10,000, that is a difference of:

  • Current: $5,000/mo
  • Potential: $20,000/mo
  • Loss: $15,000 every single month.

Fixing the Leak

The solution isn't to buy more leads. It's to stop wasting the ones you have. Automation plugs this leak instantly. By ensuring every lead is greeted, qualified, and nurtured, you maximize the ROI on your marketing spend without lifting a finger.


Check out our ROI Calculator to see your specific numbers.